Welcome
A collection of strategic playbooks and market analysis for software agency founders and technical entrepreneurs.
Playbooks
Agency Scaling
A no-fluff guide to building a 7-figure software agency.
What’s inside:
- The freelancer trap and why technical skills prevent success
- Four stages of agency growth with clear revenue thresholds
- 8 systems framework for building your agency operating system
- Delegation frameworks (Six T’s + GAIN)
- Pricing maturity model: hourly → value-based → outcome-based
- Agency-to-product flywheel: the endgame strategy
Start here: Agency Scaling Playbook
Toulouse Market Analysis
High-value software engineering niches in the Toulouse metropolitan area.
What’s inside:
- Aerospace and aviation software opportunities
- Key technology hubs and research institutions
- Employment landscape and talent pool
- Premium niches with pricing potential
R&D as a Service
A strategic guide to building an R&D-as-a-Service agency in a $7B market.
What’s inside:
- Why 80% of R&D agencies fail in Year Two
- The T-Shaped Model: pick one vertical, own it
- Core + Network talent model for scalable expertise
- Hybrid commercial model: retainer + usage-based pricing
- Thought leadership as a dual-purpose GTM strategy
- Failure prevention framework with actionable policies
Start here: R&D as a Service Playbook
Reference
- content-gap-analysis — Analysis of blog content vs. writing rules
- rule-set — Writing framework for high-signal, zero-fluff posts
About
This blog consolidates research and frameworks for building, scaling, and exiting software agencies. Content is organized into playbooks that provide actionable strategies rather than theoretical advice.
Last updated: February 2026